GoHighLevel Review 2026: Best All-In-One Marketing Automation Platform?

HubSpot is one of the most popular CRM solutions, offering a broad set of tools for marketing, sales, and customer service. Unlike HighLevel, HubSpot provides a free plan with extensive features. GoHighLevel is a remarkable all-in-one sales and marketing platform that has Why Go High Level is the Best CRM Software proven to be a game-changer for marketers and agencies aiming to elevate their marketing campaigns.

The Ultimate plan offers even more help, with priority support, a dedicated account manager, and custom training. Capsule customers regularly highlight how approachable and helpful the support team is, with around 96% of tickets answered within 24 hours. HighLevel builds many tools directly into its platform, from email and SMS marketing to funnel and website builders. However, it also offers integrations with other apps, from social media to ecommerce platforms. HighLevel’s Starter plan is built for agencies that want more than a CRM. It bundles websites, funnels, and communication tools, while the flat monthly fee means you’ll pay the same whether you’re a team of two or twenty.
Ensure your CRM includes or integrates with a subscription management system, offers custom pricing, and helps manage your online reputation as your business grows. Within a free plan, HubSpot gives you basic CRM features that are suitable for small businesses, but might not fulfill all their needs. However, as businesses grow, they might have to move to higher-tier plans. A Professional plan can cost as much as $1,600 per month and can quickly become even more expensive with various add-ons.

You will need to pay for the SMS, voice-call and email billing to gohighlevel according to your usage. With the branded desktop app, you can remove the Gohighlevel domain and add your custom agency domain name to the app. Having said lots about Highlevel, you must be wondering the cost of this said tool. But there’s an alternative method to integrate PayPal with Highlevel.
Before choosing which CRM to use for your business, it's a good idea to test a few. Capsule CRM is an easy-to-use, intuitive platform created to assist companies in maintaining and growing customer relationships. Realtors use GoHighLevel to capture leads, follow up with AI, automate showings, and book appointments without manual chasing. The platform has built-in AI features like AI chatbots, AI follow-up messaging, and integrations with AI calling systems to boost conversions 24/7. Agencies, real estate professionals, coaches, gyms, med spas, roofers, and e-commerce brands all use GoHighLevel to automate marketing and sales.

With this platform, you can create and manage your marketing campaigns quickly. You can also manage several clients with the available client accounts. Woodpecker is a cold outreach tool built for the best marketers who want to connect with prospects and automate follow-ups. It helps sales teams and agencies run email campaigns while keeping outreach organized. GoHighLevel is an all-in-one platform built for businesses that want to manage marketing, sales, and customer relationships in one place.
This GoHighLevel feature helps you determine which of the versions of your landing page, home page or web page is performing better. GoHighLevel also provides a platform for networking with other marketers. They have been able to build a community of people right from owners of start-up agencies to owners of large agencies around the world. Your clients will be able to see the name of your business or brand and even your URL. With the GoHighLevel calendar feature, you will be able to capture all appointment requests and schedule appropriate times for them all.
To make it even more complicated, there are add-on costs for extra contacts and other features. This platform is impressively huge, and it’s got everything that GoHighLevel’s got, and then some. You can start small and then increase the level of service as your business scales.

For sales opportunities, you can track the stage of the sale, the value of the deal, any notes about the opportunity, and more. This information will help you keep tabs on your progress and make sure nothing falls through the cracks. For me, choosing between these two will depend on which aspects align best with your business goals and objectives. But, as a past user of SugarCRM, it can be a GoHighLevel alternative. Below it, there is the text showing information about the expiry date of your current plan. Cancelling your subscription is not as straightforward as other platforms might be.
I’ve tried all the tools out there to be tried — Hubspot, Active Campaign, Convert Kit, Click Funnels… I could go on and on. This feature allows businesses to white-label the platform, essentially reselling it as their own SaaS solution. It’s an all‑in‑one marketing, CRM, and automation platform used by agencies and small businesses. It’s officially called HighLevel; many people still say “GoHighLevel,” including me 😁. Once you log in to your GoHighLevel account, you land on a clean dashboard with pipeline and calendar insights. On the top right, you can switch accounts (if you manage clients) and quickly jump into the main sections on the left.

If you’re doing full-service agency services for $2,000 or more every month, you’re clearly offering something HighLevel doesn’t offer and thus there is no reason to go to GHL directly. However, for the average business owner, I can absolutely say GoHighLevel can be a great solution for your website, customer management and marketing needs. Compared to solutions like Clickfunnels, it is on par in terms of quality and functionality. Other tools though like Thrive Architect are superior for building the best pages possible. GoHighLevel went all out in their attempt to be a "one stop shop" for business owners and marketers. They truly wanted to replace everything that people like me use to run online businesses and agencies.
Interestingly, they offer a 14-day free trial that does not provide any restriction. You can create funnels, websites, set up marketing automation, etc., with the free trial. The high cost of marketing automation software has made lots of agencies and businesses do some tasks manually. The SaaS/PRO Plan is $497 per month and offers the same unlimited account features along with automated white label SaaS billing and greater access to the GoHighLevel API. GoHighLevel’s white label solution allows you to customize their AI-powered platform with your agency’s branding. This means you can present a consistent brand experience to your clients while using the powerful features of Go HighLevel.

The white-label feature in GoHighLevel offers the ultimate level of customization for agencies and SaaS businesses, allowing you to rebrand the software as your own. Imagine you’re selling a service that looks and feels like your unique offering, complete with your brand’s colors and logo, but powered by GoHighLevel behind the scenes.  HighLevel simplifies creating effective sales funnels with an intuitive, drag-and-drop builder. Whether you want to use one of their many customizable templates or start from scratch, the process is flexible and user-friendly.
What makes all the tools special is their versatility and ease of use. You can tailor each sales funnel step to align with your business goals and customer journey. This could mean anything from establishing initial contact with a potential customer to closing a sale or encouraging repeat business. GoHighLevel operates as a centralized hub for your marketing needs. It has many features, including email automation, CRM, landing page builder, and more. But once you’ve paid the “wholesale” fee, you’re now allowed to put your own brand on HighLevel’s software and begin selling it as your own for a minimum of $97 per month to each customer.